Saul Bass Interprets the World
Here is legendary designer Saul Bass pitching the 1970 redesign of the Bell Systems logo. He is most famous for the AT&T ‘death star,’ and his pioneering work in film credit design (notably the Man with the Golden Arm in 1955). In this video, Bass’ smooth voice interprets the world as if it were a dream, waiting to be deciphered.
This is Semiotics.
Outstanding. Sums up the decade of the sixties. I think I remember seeing this at the Bell Pavillion of the New York World’s Fair in 1964, when I was fourteen. Or something like it. That was the biggest spectacle of the “New Corporation” ever. All “Graphite and Glitter”, as the song goes.
That was in those years before the zombies attacked.